The influence of transverse CSR structure on headquarters/subsidiary integration
dc.contributor.author | Cruz, Luciano Barin | pt_BR |
dc.contributor.author | Pedrozo, Eugenio Avila | pt_BR |
dc.contributor.author | Estivalete, Vânia de Fátima Barros | pt_BR |
dc.contributor.author | Hoff, Débora Nayar | pt_BR |
dc.date.accessioned | 2014-12-12T02:15:42Z | pt_BR |
dc.date.issued | 2010 | pt_BR |
dc.identifier.issn | 1807-7692 | pt_BR |
dc.identifier.uri | http://hdl.handle.net/10183/108137 | pt_BR |
dc.description.abstract | Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations’ [MNC] strategies. However, little attention has been paid to the influence of transverse CSR structure on headquarters/subsidiary integration. In this article, we begin with the following question: What is the influence of the introduction of a centralized/decentralized structure on conducting a CSR strategy in a MNC? Our main objective is to identify conditions through which the structure of the CSR department influences the CSR strategy of the MNC. We define transverse CSR structure as: (1) the existence of a CSR directory at the headquarters level and a CSR representative at the subsidiary level, and (2) the existence of representatives from different areas who participate in meetings or committees to make decisions about CSR strategy. We argue that a transverse CSR structure favors consideration of global and local CSR demands by headquarters and subsidiaries. This process takes place through the mediation of three main elements: information exchange, awareness activities and definition of objectives. | en |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | pt_BR |
dc.relation.ispartof | BAR. Brazilian Administration Review. Curitiba, PR. Vol. 7, n. 3 (July/Sept. 2010), p. 310-324 | pt_BR |
dc.rights | Open Access | en |
dc.subject | Corporate social responsibility | en |
dc.subject | Responsabilidade social corporativa | pt_BR |
dc.subject | Empresas multinacionais | pt_BR |
dc.subject | Transverse CSR structure | en |
dc.subject | Estratégia empresarial | pt_BR |
dc.subject | Multinational corporations | en |
dc.title | The influence of transverse CSR structure on headquarters/subsidiary integration | pt_BR |
dc.type | Artigo de periódico | pt_BR |
dc.identifier.nrb | 000765541 | pt_BR |
dc.type.origin | Nacional | pt_BR |
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